Sponsorships are a valuable part of Standard Bank Group's social responsibility and marketing communication strategies. Sponsorships are essential in building the brand and creating relevance in markets where Standard Bank Group operates, and they provide a platform for us to engage with our customers.

Development is key to our deciding on what sponsorships we undertake. Currently, we look at initiatives that support community upliftment, the arts and sport.

Sponsorships vary from country to country and are often decided on by teams in each country in which we operate, as relevant to their marketing objectives .

  • Football

    Uniting Africa through football

    Currently Standard Bank is the only African organisation to be a sponsor of CAF and CAF is the only commercialised pan-African sponsorship property providing opportunity to leverage a sponsorship across many markets

    Standard Bank is the official Financial Services sponsor to the following CAF competitions until 2016:

    • Orange Africa Cup of Nations - biannually: 2010 (Angola), 2013, 2015, 2017
    • African Nations Championship (CHAN) - 2009, 2011
    • Orange African Youth Championship (Under20) - biannually: 2009, 2011, 2013, 2015
    • Orange CAF Confederations Cup - annually: 2009 to 2016
    • Orange CAF Champions League - annually: 2009 to 2016

    CAF is the governing body of African Football and was founded in 1957.

    CAF has various football properties in both the Men's and Women's competitions.

    The premier African football tournaments staged and hosted by CAF, are the largest events on the continent and showcase African football to global and continental audiences.

    The decision to partner with CAF over an eight year period was driven by Standard Bank's growing presence as a leading emerging markets bank on the African continent, and at the same time an appropriate key sponsorship as the bank has the largest banking presence in Africa.

    As CAF showcases Africa's accomplishments through tournaments that attract continental and global audiences, Standard Bank is able to make meaningful connections with the communities in which we operate. The engagement through the various CAF events and tournament are the means through which Standard Bank plans to build and expand its brand awareness and positioning in Africa in the 19 countries in which we operate.

    The sponsorship has different goals in each of the different countries it will reach, and the bank aims to use this footprint to build and entrench relationships, while extending networking and hospitality opportunities further into the continent.

  • Standard Bank IRONMAN

    Standard Bank and IRONMAN South Africa have entered into a sponsorship agreement that will secure the long-term sustainability of one of the country's premier endurance events while at the same time enabling Standard Bank to extend its brand reach to the fast-growing sport of triathlon.

    The annual IRONMAN event hosted in Nelson Mandela Bay, South Africa which involves a 3.8km swim, 180.2km cycle and 42.2km run. The individual legs must be completed consecutively within a time limit of 17 hours, making the IRONMAN one of the toughest one-day endurance events in the world. The sponsorship will involve all of World Endurance Africa Holdings' major event properties, IRONMAN South Africa, IRONMAN 70.3 South Africa and the 5150 African Triathlon Series.

    "Triathlon – and IRONMAN in particular – exemplifies all the qualities that Standard Bank stands for: hard work, dedication, endurance and a commitment. Triathlon offers us a single entry point into all three sporting codes. The quality of IRONMAN South Africa's development programme and the aspirational nature of the sport, which promotes a healthy, positive lifestyle, were also major points of attraction for Standard Bank.

    IRONMAN Events

    • Standard Bank IRONMAN 70.3 South Africa – January, Buffalo City
    • Standard Bank IRONMAN African Championship – March, Nelson Mandela Bay
    • Standard Bank 5150 Bela Bela Triathlon – August, Bela Bela
    • Standard Bank 5150 African Championship hosted by the City of Ekurhuleni – November, City of Ekurhuleni
  • Arts and culture

    Our commitment to South African (and African) arts and culture is wide-ranging. The main focus areas include:

    The Standard Bank Gallery, showcases a variety of South African, and international artists on an ongoing basis.

    Our association and involvement in the three key jazz festivals, held in Johannesburg, Cape Town and Grahamstown, not only contributes to the growth of the musical genre in South Africa, it also assists in attracting many jazz enthusiasts and at the same time positions South African musicians among credible international line-ups.

    Find out what's happening in jazz and at our gallery visit www.Standardbankarts.com.

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