Sponsorships are a valuable part of Standard Bank Group's social responsibility and marketing communication strategies. Sponsorships are essential in building the brand and creating relevance in markets where Standard Bank Group operates, and they provide a platform for us to engage with our customers.
Development is key to our deciding on what sponsorships we undertake. Currently, we look at initiatives that support community upliftment, the arts and sport.
Sponsorships vary from country to country and are often decided on by teams in each country in which we operate, as relevant to their marketing objectives .