Standard Bank Group has been ranked Africa's most valuable bank brand in a prestigious study ranking Africa's biggest banks.
The BrandFinance Banking 500 study is conducted every year by the world's leading brand valuation consultancy, BrandFinance. The league table of the top banks has been published since 2006 in the Financial Times' The Banker magazine. Brands are valued in United States Dollars.
BrandFinance calculates the brand value using the 'royalty relief' method: determining the royalties a corporation would have to pay to license its brand if it did not own it.
Each of the brands in the table are assigned a brand rating similar to a credit rating, based on variables like strength, risk and potential of a brand- relative to its competitors.
The 2014 results reflect both current industry trends and future developments - with Standard Bank Group achieving top rank on the African continent.
Brand value growth of over 15% takes Standard Bank Group's total brand value growth to nearly USD1.6-billion."We are immensely proud of our 151 year old African bank and its rich history on the continent. We are passionate about remaining a progressive, trusted and reliable financial services provider for our customers and clients," says Standard Bank Group's Nikki Twomey, Executive of Group Marketing and Communications.
Standard Bank Group, also trading as Stanbic Bank in some African markets, currently has a presence in 19 African countries and is Africa's biggest bank by market capitalisation and assets. For more on Standard Bank Group's awards, see www.standardbank.com/Awards .
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