Inaugural BrandZ survey ranks Standard Bank as SA’s most valuable brand

Leadership South Africa | 31/10/18

Standard Bank, with a value of $4.79 billion, is South Africa’s most valuable brand.

Standard Bank, with a value of $4.79 billion, is South Africa’s most valuable brand, according to the inaugural BrandZ Top 30 Most Valuable South African Brands ranking.

Compiled by communication and advertising heavyweights WPP and Kantar Millward Brown, opinions of over 17,300 South African consumers were canvassed for over 506 brands in more than 35 categories.

Thulani Sibeko Chief Marketing Officer at Standard Bank, says, “Standard Bank’s brand voice in the market continues to grow as we strive to deliver exceptional client experiences and superior value. The BrandZ valuation reflects our purpose led diversified business, which creates meaningful connections with our customers across the continent. We use technology and innovation to deliver services that matter to our clients”

The report highlights that South Africa is fast becoming a rewarding place to do business with potential for brands to grow locally and globally, he says.

With a combined value of $42.6 billion, the BrandZ Top 30 Most Valuable South African Brands ranking is notable for its diversity, covering several industry categories including banks, telecom providers, retail, insurance, fast food, beer, hospitals, oil & gas, entertainment and airlines.

The report notes, however, that SA brands will need to “work hard” to stand out from competitors in a digital landscape in which offerings are increasingly homogenised.

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