Succeeding with executing a platform strategy
Platforms, today, are the dominant organizing mechanism for firms participating in ecosystems. A business looking to gain competitive advantage needs to develop a platform strategy. However, successful platforms are the exception, and many efforts to build platform businesses have failed to scale and benefit from the network effects that facilitate their growth. Understanding the factors that lead to the success of platform businesses is critical.
Standard Bank has once again partnered with global expert Sangeet Paul Choudary to create a field guide for incumbents providing insights to help firms address the factors that lead to the success of platform businesses – to enable them to structurally strengthen their execution and improve odds of success.