Purpose and strategy
Our belief in Africa is rooted in the vast possibilities and opportunities it presents. We navigate these opportunities with integrated thinking, aligning our purpose and strategic approach to emerging trends, ensuring that the execution of our strategy creates enduring value.
Our purpose
Africa is our home, and we create sustainable, inclusive growth by focusing on 3 strategic priorities:
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Transform client experience
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Execute with excellence
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Drive sustainable growth and value
Our strategy
Our strategy involves maintaining our position as Africa’s leading financial services organisation and continuing to achieve leading market shares wherever we compete. We are currently the only African financial services organisation with market-leading positions in South Africa, a growing franchise in Africa Regions and a strong presence and deep capabilities across 20 countries in sub-Saharan Africa.
Our strategic priorities
Our three strategic priorities provide a framework for our execution. They are:
Our 2025 targets
We have set targets to 2025 against which we track our progress. Find out more about these strategic priorities and targets.
Our values
Serving our customers
We do everything in our power to ensure that we provide our customers with the products, services and solutions to suit their needs.
Growing our people
We encourage and help our people to develop to their full potential and measure our leaders on how well they grow and challenge the people they lead.
Delivering to our shareholders
We understand that we earn the right to exist by providing appropriate long-term returns to our shareholders. We strive to meet our targets and commitments.
Being proactive
We strive to stay ahead by anticipating rather than reacting, but our actions are always carefully considered.
Working in teams
We, and all aspects of our work, are interdependent. We appreciate that, as teams, we can achieve much greater things, and we value teams within and across the group.
Respecting each other
We have the highest regard for human dignity. We respect each other and what we stand for and recognise that there are obligations corresponding with our individual rights.
Upholding the highest levels of integrity
Our entire business model is based on trust and integrity as perceived by our stakeholders, especially our customers.
Constantly raising the bar
We have confidence in our ability to achieve ambitious goals, and we celebrate success, but we must never allow ourselves to become complacent or arrogant.
Sustainability reporting centre
View and download the policies and documents in support of our commitment to driving Africa’s sustainable growth.