Standard Bank Group's brand and positioning has never been stronger following the realignment of our resources to focus on our customers on the African continent. As such, we've embarked on a new brand journey with a campaign which aims to tap into Africa's energy, the entrepreneurialism that is the continent's commercial life force, and show the role we play in moving Africa forward.

We are commercially and morally bound to serve Africa and her people, in return for the long-term profitable growth we envisage as the leading financial services group on the continent.

The ultimate test of our strategy is to deliver sustainable and superior financial performance over the long term, measured by earnings and ROE.

New opportunities for innovation in banking and for meeting consumer's demand for convenient, always-accessible services.