Purpose and values
We are a client-led and digitally enabled financial solution provider aiming to deliver sustainable growth for individuals, businesses and communities throughout Africa.
Our approach is underpinned by integrated thinking, connecting the emerging trends affecting our business and the issues that impact the execution of our strategy and the achievement of our value creation.
We believe in the possibilities and opportunities that abound within Africa, and our approach and commitment can be summed up in the simple phrase ‘It Can Be’.

Africa is our home; we drive her growth.
We live by our purpose to drive sustainable, inclusive growth in Africa through our position as the leading financial services organisation on the continent.
To do this, we focus on 3 strategic priorities:
- Transform client experience
- Execute with excellence
- Drive sustainable growth and value
It Can Be.
‘It Can Be’ speaks to the ethos of who we are and where we are going, how we will put the dreams and aspirations of our clients and employees at the forefront, providing the experiences, attitude and innovation required to unlock great possibilities.
Now is the time to begin a narrative of hope, of optimism. Because ‘It Can Be’ is a celebration of the human spirit, of the belief in our dreams.

Our Values
Serving our customers
Growing our people
Delivering to our shareholders
Being proactive
Working in teams
Respecting each other
Upholding the highest levels of integrity
Constantly raising the bar
Living our values through our Code of Ethics
Our Code of Ethics forms the basis for all our business decisions and operations and a decision-making paradigm followed in our service delivery, product development and client relations.
This code serves as a beacon to follow and ensures that we remain true to our original purpose of driving Africa’s sustainable growth.
In keeping with our purpose, and our ESG approach, the Standard Bank Group is committed to respecting the human rights of people involved in and impacted by our business. Therefore, our Code of Ethics further aims to achieve a consistent approach to respecting human rights across the group.
If you believe an employee of Standard Bank has breached our Code of Ethics, please contact the Ethics and Fraud Hotline.