Purpose and strategy
Our belief in Africa is rooted in the vast possibilities and opportunities it presents. We navigate these opportunities with integrated thinking, aligning our purpose and strategic approach to emerging trends, ensuring that the execution of our strategy creates enduring value.

Africa is our home; we drive her growth.
We live by our purpose to drive sustainable, inclusive growth in Africa through our position as the leading financial services organisation on the continent.
To do this, we focus on 3 strategic priorities:
- Transform client experience
- Execute with excellence
- Drive sustainable growth and value
Our Values
Serving our customers
Growing our people
Delivering to our shareholders
Being proactive
Working in teams
Respecting each other
Upholding the highest levels of integrity
Constantly raising the bar
Living our values through our Code of Ethics
Our Code of Ethics forms the basis for all our business decisions and operations and a decision-making paradigm followed in our service delivery, product development and client relations.
This code serves as a beacon to follow and ensures that we remain true to our original purpose of driving Africa’s sustainable growth.
In keeping with our purpose, and our ESG approach, the Standard Bank Group is committed to respecting the human rights of people involved in and impacted by our business. Therefore, our Code of Ethics further aims to achieve a consistent approach to respecting human rights across the group.
If you believe an employee of Standard Bank has breached our Code of Ethics, please contact the Ethics and Fraud Hotline.