Standard Bank's UCount Rewards attracts 78 800 customers in first month

Standard Bank South Africa's new UCount Rewards programme has garnered over 78 800 members in its first month. This translates to some 2 600 new members a day, or 200 members an hour, registering to be a part of the exciting rewards programme. "Standard Bank is extremely pleased with the enthusiastic response from our customers to UCount Rewards," says Sugendhree Reddy, head of personal markets at Standard Bank. "It clearly demonstrates that the programme is meeting their needs." The innovative UCount Rewards forms part of Standard Bank South Africa's continued drive to provide customers with real banking value. It rewards members for simply using their Standard Bank personal debit, cheque or credit card, in ways that make a real impact on their everyday lives.

"The fact that members can collect up to 10% back in rewards points on grocery purchases has been a key draw card," says Ms Reddy. "Groceries are a necessity and they typically amount to one of the biggest monthly expenditures for a household. Now, UCount Rewards members are collecting rewards points on that spend, whenever they shop at Checkers, Checkers Hyper, Makro, Pick 'n Pay, Shoprite, Spar and Woolworths."

"Another big benefit, given the recent steep fuel price increase, is that members also collect R1 back in rewards points for every litre of fuel purchased at participating Caltex forecourts," she says. This remains in place until the end of December 2013, and members will continue collecting 20c in rewards points per litre thereafter. Rewards points can also be redeemed for fuel at Caltex.

Members also collect up to 5% back in rewards points for purchases made with their personal debit, cheque or credit card at our Participating Rewards Retailers, including Makro, Clicks, Coricraft, Incredible Connection, Tiger Wheel & Tyre and Altech Netstar. For general purchases, members collect up to 1.5% back in rewards points every time they use their card.

"UCount Rewards is simple and transparent. Standard Bank is confident that our customers are getting great value from the programme and we expect to see the number of registered members continue to grow strongly. We look forward to seeing more of our customers benefit," says Ms Reddy.

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