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  • Who we are
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    Standard Bank Group is a financial institution that offers banking and financial services to individuals, businesses, institutions and corporations in Africa and abroad.

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    All our products and services are based on a set of values that uphold the empowerment of our customers. Both internally, and in daily engagement with the our clients we foster transparency, innovation, accountability and superior service.
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    We ensure that all our services and products across borders are compliant with local legislation wherever we go. As we grow in Africa, we will continue to review our systems and processes according to the best possible compliance and risk management skills.
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    Standard Bank is not an abstract legal entity. We are our people.

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    We aim to offer universal banking capabilities to individuals, small-to medium-sized businesses, corporates, financial institutions and internationals.

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    We drive sustainable and inclusive economic growth in Africa. To ensure our commitment to making a positive and lasting impact, we have developed a framework of initiatives and objectives towards long-term social, economic and environmental upliftment.

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    Our sponsorship initiatives promote community upliftment through the support of sporting, art and music events, teams, festivals and clinics. We strive to nurture growing talents and to aid local communities to grow in their chosen fields.
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    We are a universal bank and full- service financial group offering transactional banking, saving, borrowing, lending, investment, insurance, risk management, wealth management and advisory services.

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    We're here for you as we face this pandemic
    Our teams are ready to serve our individual, business and corporate clients as usual. While doing everything we can to keep our staff and clients safe, and to flatten the curve, we have also taken all the necessary steps to ensure that our essential services will be able to function.

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    Changing the present to reshape the future
    At Standard Bank our dream is that everyone's dreams can be. We can work together. We can find solutions. And we can prove that with the right help, It Can Be.
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All of us have dreams for our future

Africa is a continent of dreamers and doers; people who connect to brands that can help them realise their ambitions and put them at the centre of the discussion. They want a brand to believe in them, inspire them and journey with them. Standard Bank also believes that dreams matter, because they fuel our growth

It’s the place where these two dreamers meet that has driven the repositioning of Standard Bank from “Moving forward” to “It Can Be" – a promise of hope, change and optimism.

ItCanBe Midpage GIF
Here's how we show It Can Be.

We're always looking for new ways to help you. Get in contact with us if you need help and we'll try to find a solution.

Why are we doing it?
Standard Bank continues to live by its purpose to drive Africa’s growth, as well as being the leading financial services organisation on the continent. It Can Be speaks to the ethos of who we are and where we are going. How we will put the dreams and aspirations of our clients and employees at the forefront, providing the experiences, attitude and innovation required to unlock great possibilities. 
Why rebrand during the COVID-19 pandemic?

We are not rebranding – this would entail changing our brand name and logo, which we are not. The launch of Standard Bank’s new positioning and tagline does not halt the many efforts that have been put in place to assist our customers during this period. All credit and loan relief, and all safety measures, implemented by Standard Bank remain in place. Doing meaningful things for our customers and the countries in which we operate remains our top priority. 

In addition, now is the time to begin a narrative of hope, of optimism. Because ‘It Can Be’ is a celebration of the human spirit, of the belief in our dreams, there is no better time to introduce this new positive message as encouragement to keep going. 

Does the repositioning affect Standard Bank clients' day-to-day relationship with the bank?
The repositioning will not in any way affect daily operations, transactions, or communication with Standard Bank clients. 
What changes can I expect with this repositioning?
The Standard Bank tagline which was previously “Moving Forward” has now changed to “It Can Be.” With this, we aim to become bolder, more curious, and more responsive. We will talk more of possibility, of change, and strive to be a source of inspiration and encouragement. 
Does the brand repositioning align with Standard Bank's product offerings?

Yes. This change of positioning is built on strong proof points, which will only continue to be enhanced with ongoing innovation and focus on people, while being conscious of our social impact. Our courageous spirit will continue to guide us in shaping the new ways in which our products, services and experiences can make the dreams of our clients possible.