Standard Bank Group
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IT CAN BE is about HOPE
Helping people realise their hopes and dreams for a better future. For themselves and the world we live in.
Technology helps them better understand their big plans
IT CAN BE is about HOPE
Working as one to help people reach their dreams
Technology helps them better understand their big plans
IT CAN BE is an ATTITUDE
We never give up. We never stop pushing. Because we believe It Can Be.
Technology helps them better understand their big plans

It Can Be

Africa is our home. An exciting place, bursting with possibilities. In every corner, individuals and businesses are working relentlessly to achieve their dreams.

We believe that dreams matter. They are the fuel that powers the future. To realise dreams, we take uncharted paths together. Paths that lead to growth. That’s why, every day, we are committed to finding new ways to make dreams possible.

Sim quote image
Sim Tshabalala
GROUP CHIEF EXECUTIVE, SBG AND EXECUTIVE DIRECTOR, SBSA

The phrase ‘It Can Be’ is a celebration of the human spirit, of the belief in our dreams, and there is no better time to introduce this  positive message as encouragement to keep going

Thulani Sibeko on Standard Bank's new brand repositioning
How we make dreams possible
People focused
People focused

Creating positive personal and rewarding experiences at every interaction with us

Useful Innovation
Useful innovation

Finding new, useful ways of doing things that make a real difference in the world

Partnerships
Partnerships

Bringing the right people and technologies together to create possibilities

Smart solutions
Smart solutions for entrepreneurship

Creating powerful tools, platforms and opportunities to fuel entrepreneurial dreams

Right Business the right way
The right business the right way

Ensuring we play our part in the world

Courageous spirit
Our courageous spirit

Opening doors to new markets, sectors and possibilities

Our story keeps evolving

We continue to live by our purpose to drive Africa’s growth, as well as being the leading financial services organisation on the continent.

It Can Be speaks to the ethos of who we are and where we are going. How we will put the dreams and aspirations of our clients and employees at the forefront, providing the experiences, attitude and innovation required to unlock great possibilities.

Now is the time to begin a narrative of hope, of optimism. Because ‘It Can Be’ is a celebration of the human spirit, of the belief in our dreams, there is no better time to introduce this new positive message as encouragement to keep going.

Our story keeps evolving