Standard Bank Group, Africa's biggest lender by assets, has won the Super Regional award for its eMarketTrader platform in the in the 2015 Profit & Loss Services Digital FX Awards.
"We are delighted to have been the recipient of this award as it is testament to the progress we have made in becoming the leading Pan African bank with a very clear strategic intent to digitally enable the continent," says Pratik Vadgama, Head of Corporate e-Commerce for Global Markets at Standard Bank Group.
Standard Bank Group's eMarketTrader is a leading single-dealer platform that brings together market intelligence & research, real-time pricing, trade execution and post trade services through a single web-based platform. The system is rich in functionality and built around clients' needs in a manner that allows it to be flexible enough to cater to changing workflows.
The rapid growth of the internet and the use of web technology have resulted in growing demand among customers for sophisticated digital platforms that cater to clients' financial needs. This has boosted competition among financial services companies to provide the best digital offerings for their clients.
"eMarketTrader is the answer to the market's need for an immediate, secure and user-friendly trading solution," says Mr Vadgama. "One of the reasons we secured the award was based on the fact that we are focussing not just on features and functionality, but doing what is right for our clients in Africa.
Doing the right thing for the client means putting our clients in the middle of how we work and thus designing the right client experience, having the right distribution strategy and the right product enablement, " Mr Vadgama continues. "We believe eMarketTrader encompasses all of the above and provides our clients with deep access to liquidity in African markets." Mr Vadgama says Standard Bank is uniquely positioned to use its extensive African footprint to provide clients with unparalleled access to products across Africa, thereby enabling the lender to cement its reputation as the leading bank for businesses with multiple operations on the continent.
"These industry accolades provide further confirmation of the success of our client-focused strategy and recognise our ability to provide comprehensive financial solutions for businesses throughout Africa," says Mr Vadgama. "Our platform allows us to enable multinationals and Pan African companies to deal centrally across the continent.
" Profit & Loss Services is a London-based publishing company that specialises in financial markets business and technology information.
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